From TikTok trends to sustainable growth: How we helped Poplight shine

  • Social Media
  • Email Strategy

A breakout Shark Tank success, Poplight needed to transform viral moments into lasting revenue. Our strategy? Turn their innovative product into an emotional connection with renters everywhere.

TLDR

📈 TikTok engagement rate soared to 104%

🔋 Email revenue grew by 26% MoM

💫 Pinterest revenue doubled in 30 days

🏠 Engaged a community of 35K+ engaged followers

Strategy

Poplight had a product renters loved, but turning 'wow, I need this!' into sales required more than features—they had to tap into the emotions of making a rental feel like home.

The outcome

A brand with a beloved product, Poplight wanted to better engage with their followers’ emotions to uplift engagement.

Social

In just 30 days, we saw TikTok engagement jump by +104% with 8,000 likes and doubled Pinterest revenue. Over on Instagram, we hit 324k reach and 620k profile views, proving what a little strategy and creativity can do!

Email

  • Before

    STAGNANT / DECLININING CLICK-THROUGH-RATE

    STAGNANT / DECLININING CLICK-THROUGH-RATE

    The big issue

    Poplight's email design contributed to a declining click-through rate due to cluttered layouts, poor visual hierarchy, and inconsistent branding that confused and disengaged recipients.

We are driven by quality relationships and we’re 0% BS. If you think the same way, we love a good chat.

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