From supplement startup to scalable success: How OceanBlue found their flow

  • Social Media
  • Email Strategy
  • Organic Growth

In a sea of fish oil brands, OceanBlue needed to turn their premium product into predictable profit. The mission? Build systems that scale without compromising quality.

TLDR

๐ŸŒŠ Revenue surged +143% YoY ๐Ÿ”„ Subscribe & Save sales up 98% ๐Ÿ“ˆ Customer base grew 137% ๐Ÿ’Œ Email list expanded 250%

Strategy

Here's the thing about real growth: it rarely happens overnight. OceanBlue understood this from day one, giving us the runway to build something lasting. Instead of chasing viral moments, we focused on compounding gains. Each quarter built on the last, letting us perfect our approach through careful testing and optimization. The result? A growth engine that doesn't just perform โ€“ it evolves.

The outcome

(Because "we'll figure it out later" isn't a strategy.)

Social

From an inactive IG account to a growing community with OceanBlue. In just 2 months, we transformed an inactive IG account, adding 500 followers and growing reach by 15% MoM. With engagement soaring to 6.7% (5% above competitors) and impressions up 23% MoM, the account is back and thriving

Email

Window shoppers got different stories than loyal fans. First-time buyers saw different offers than repeat customers. The result? Messages that landed because they mattered.